A brand and creative agency · Wellington, New Zealand · Part of Paradigm Group

Obvious is a brand and creative agency that partners with New Zealand organisations who treat brand and communication design as strategy.

We build brands people trust and believe in — through cohesive creative systems that communicate clearly, connect with customers, and resonate over time.

Let's make your brandpurposeideasmessagepeopleproductsservicessolutionsstorydifferencepresenceadvantage

Obvious
Brand and creative work mosaicBrand and creative work mosaic
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Brand and creative work mosaic
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Southward Brewing Co. brand identity — Wellington brewery case study by Obvious

Stand out for what you stand for

You deserve a brand that reflects the quality of what you deliver. We help you make your identity unmistakably clear and visually compelling, online and offline.

Content that connects

Obvious is a creative agency specialising in brand strategy, identity, communications and advertising. Whether you’re looking for visibility or meaningful community engagement, we position your brand in the right places, and in the right way, to resonate.

TEDxWellington 'Hope' campaign visual identity by Obvious Brand Partners

Strategy-led creative that builds connection, clarity and consistency across every channel.

“The team at Obvious took the time to properly understand me, my goals, and what I was hoping to achieve with my business rebrand. The whole process was straight-forward and the end result is absolutely awesome. We’re chuffed with our new brand and identity!”

Nurture
Sheridan Jamieson, Director at Nurture

“It’s been an absolute pleasure to work with a team who understands what we do and why we do it, and brings our brand to life. They’ve helped us create a memorable brand with an amazing online presence. One of the best agencies I’ve worked with — highly recommend.”

Mission Ready
Diana Sharma, Co-Founder at Mission Ready HQ

Probably my favourite creative team I’ve ever worked with. Not only is their output always beautiful, it’s increased our organic reach across social media channels, modernised our brand and seen uplift in sales. Oh – and they’ve upskilled our team along the way to make us more independent and knowledgeable when it comes to design. I could not recommend them...

SuiteFiles
Molly, SuiteFiles

“Our team is really happy with how the rebrand has turned out – one of our team members, with 25 years experience in marketing and sales, said that the brand guideline document was one of the best he’d ever seen! Very concise and clearly communicates to the whole team how we should and shouldn’t use the brand, while also being...

Matū
Dr. Andrew Chen, Karihi Venture Partner

The event was really warm and welcoming. They seemed to have developed a community around the event, which I felt privileged to be part of. As they grow the event it would be an interesting challenge to see how they can take that vibe to a wider audience.”

TEDxPipitea
Sam Allen, Marketing Manager at Business Events

“Obvious connected instantly with what we were trying to achieve as a business, guiding us down a path of discovery and exploration, followed up with a plethora of inspiration and ideas that were then refined over time. If anyone is looking to create a brand that is not only unique, but has a clear sense of longevity and purpose, I’d...

Kepla
Jonty, Founder & Director
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